GEO for CEOs: how to appear when your customer asks AI
Search is changing. When your customer asks Claude, ChatGPT or Perplexity about your industry, does your organization appear? This course explains what GEO is, why it matters now, and what to do this week.
Your organization can top Google
and be invisible to AI.
Over the past few years you invested in SEO, in content, in positioning. It works. Your organization appears when someone searches on Google. But that is no longer enough.
Today, a growing share of your potential customers does not open Google. They ask Claude, ChatGPT or Perplexity directly: "Which company has the best enterprise cloud coverage?" or "Who offers the strongest institutional credit terms?" — and AI responds with specific names. Those with semantic authority. Those who structured their content to be cited by language models.
The problem is not the technology. It is that SEO and GEO are distinct mechanisms. What positioned you on Google does not position you in AI, and most organizations in regulated markets do not know it yet.
This course is not theory. In two hours you understand the mechanism, diagnose where your organization stands today, and leave with concrete actions you can delegate this week.
What you will learn
Four modules designed for executives who need to understand GEO and act this week, not in six months.
How search behaviour is changing. What happens when your customer asks Claude, ChatGPT or Perplexity about your industry. Why your current SEO does not solve that problem. Documented cases of organisations that lost visibility without realising it.
25 minutesWhat signals an LLM uses to mention an organisation or not. Semantic authority, citeability, content structure. Why your organisation can lead its sector and be completely invisible to AI. The difference between ranking on Google and being cited in a generative response.
35 minutesHow to test whether your organisation appears in generative responses today — without paid tools. The five most common gaps in mid-market organisations. What each gap means and which to address first according to your industry. Prioritisation framework included.
30 minutesWhat you can do without a technical team: content structure, properly formatted FAQs, basic authority signals. How to brief your marketing or technology team to execute the rest. What to prioritise if you have a month, what if you have a week.
25 minutesWhat you will be able to do
Explain what GEO is to your board, your marketing team and your technology provider — using the right language, without depending on a consultant for every conversation.
Know exactly whether your organisation appears in generative AI responses today. Identify the specific gaps and prioritise them by impact, not by technical ease.
Leave the course with a concrete action checklist you can start today, with or without a technical team. No waiting six months or depending on an agency to begin.
Who teaches this course
Seven years leading data ecosystems at BCI, experience in Canadian ad-tech at illumin, with stints at the IDB, PDVSA, Falabella and Walmart across five countries. Founded Yaripo with the purpose of closing the gap between AI strategy and real implementation in mid-market organisations.
Yaripo is the only consultancy that offers GEO as a specialised service for mid-market organisations in the mining, energy, financial services and logistics sectors. While most marketing agencies continue to optimise exclusively for traditional search engines, B2B buyer search behaviour is already migrating toward generative language models. Organisations that structure their semantic authority today will hold a positioning advantage that will take their competitors years to replicate.
What executives ask before enrolling
It's free.
There is no reason to wait.
Two hours. Four modules. A checklist you can execute this week. No credit card, no commitment.
Free registration required at academy.yaripo.cl · Yaripo Certificate on completion